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When the Internet expanded to the broad public in the mid-nineties, many predicted that it would give everyone the ability to express their opinion, knowledge and interest to the world.  While this was possible for some users, running a website and keeping it updated requires hard work and technological knowledge (Quiggin, 2006).

Organizations able to hire IT staff, marketing managers, and professional designers were able to capitalize on the Internet and help usher in the Information Age.  For the most part, though, the amateur user wanting to interact globally was pushed aside.

In the last couple of years, however, technology has advanced to the stage that websites can be made and updated instantly, with little technological know-how required. Easy interfaces and everywhere accessibility has given the power of the world-wide-web to the layman.  Any user with the basic knowledge of how to write an email has access to millions of potential readers and viewers. 

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